{"id":1417,"date":"2026-06-13T12:10:25","date_gmt":"2026-06-13T12:10:25","guid":{"rendered":"http:\/\/www.havainans.us\/?page_id=1417"},"modified":"2026-06-13T12:10:29","modified_gmt":"2026-06-13T12:10:29","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.echelontrading.shop\/index.php\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n

1962
a star is born<\/h2>\n\n\n\n

Havaianas were created in Brazil in 1962, inspired by traditional Japanese Zori sandals. They swapped the woven straw for rubber and modernized the look\u2014hence the signature rice-grain sole pattern. The name \u201cHavaianas,\u201d meaning \u201cHawaiians\u201d in Portuguese, was chosen to evoke the tropical, glamorous, endless-summer vibe of Hawaii.<\/p>\n\n\n\n

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1964
the kombi<\/h2>\n\n\n\n

By 1964, practically everyone in Brazil wore a pair of havaianas flip flops and traveling salesmen would sell Havaianas directly from their vintage Volkswagen Kombi vans throughout Brazil.<\/p>\n\n\n\n

1966
the original rubber flip flop<\/h2>\n\n\n\n

Not to brag, but havaianas invented the original rubber flip flop! Here\u2019s our proof: In 1966, our parent company, Alpargatas, registered the patent of our now world famous rubber thong!<\/p>\n\n\n\n

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1969
more colors of flip flops<\/h2>\n\n\n\n

At first, Havaianas were only available in blue and white. But in 1969, a production error produced a batch of green havaianas, which ended up hitting the marketplace. The reaction was so positive that we started producing the Top, with a wider variety of colors, including green, brown, yellow, and black.<\/p>\n\n\n\n

1980
an essential<\/h2>\n\n\n\n

Havaianas was officially recognized as an intrinsic part of Brazilian culture by the Brazilian Government after we were included on a list of everyday fundamental products (alongside rice and beans!) to control inflation. Millions of pairs of our flip flops were already being sold each year in Brazil.<\/p>\n\n\n\n

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1990\u2019s patterns that pop<\/h2>\n\n\n\n

A trend started in the 90s when surfers flipped the white soles of their havaianas upside down to create one solid color. After, we introduced single-colored styles and launched their first ever printed pair featuring a hibiscus flower! Patterns are now a staple of the brand.<\/p>\n\n\n\n

1998
Brazilian passion<\/h2>\n\n\n\n

To celebrate the \u201998 World Soccer Championship, we launched the ‘Havaianas Brazil\u201d \u2013 a style with a small Brazilian flag on the strap. It still remains one of the best-selling flip flops globally.<\/p>\n\n\n\n

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1999
a runway phenomenon<\/h2>\n\n\n\n

Havaianas transcends into the world of fashion after making a runway debut in French designer, Jean Paul Gaultier\u2019s, runway show. Soon after, havaianas began working with some of the biggest and greatest brands and designers from around the world.<\/p>\n\n\n\n

2000\u2019s
re-inventing classics<\/h2>\n\n\n\n

Havaianas never ceases to innovate, and year after year, we continue to release new styles such as Slim flip flops for women, sandals and Square toe flip flops. In addition, the brand has launched special collections with details like crystals and embroideries, handcrafted designs.<\/p>\n\n\n\n

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1962a star is born Havaianas were created in Brazil in 1962, inspired by traditional Japanese Zori sandals. They swapped the woven straw for rubber and modernized the look\u2014hence the signature<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1417","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/pages\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":1,"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/pages\/1417\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/pages\/1417\/revisions\/1419"}],"wp:attachment":[{"href":"https:\/\/www.echelontrading.shop\/index.php\/wp-json\/wp\/v2\/media?parent=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}